Mexico’s Killing Fields

Problem – Agitate – Solve

Do you find marketing to be a mystery? Does it seem like there’s no structure to
most ad copy? If you look hard at any good ad copy that’s been written by the guys that know what they’re doing, you’ll see they all follow a formula.

The formula is this: “Problem – Agitate – Solve”

If you look at any decent emotion based sales letters, you’ll see this formula. Through the years and countless tests, this single formula has proven to be the most effective
and responsive. It sounds so simple, it’s often missed by most copy writers.

So how does it work? Just explain the problem in a scary, horrible way so you can put your reader into a state of anxiety. The more freaked out you get your reader, the better. Many burglar alarm compalies have campaigns that use this method regularly.
Internet Marketing Opportunities

March 17th, 2010

Posted by admin in Marketing |