Mexico’s Killing Fields

PPC Can Be Very Complex

The scary thing about Pay Per Click marketing is that it looks so simple from the outside. I mean let’s say that you already have a website or an offline service business set up. You are selling your product or service for somewhere between $30 - $65 a pop. You figure that all you need to do is come into the world of PPC, put up an ad, offer to pay up tp 50 cents per click and you are ready to roll … the problem is that the world of PPC is not simple. Building good ads takes time and research. Coming up with a good keyword list takes a lot of thought, and getting clicks for a price that you can afford takes a whole lot of optimization … What’s my point? You need to educate yourself about this marketing mechanism before you jump into it – Adwords Editor

February 26th, 2010

Posted by admin in Marketing |