Mexico’s Killing Fields

PPC Considerations

So what are the biggest considerations you need to keep in mind when you are just starting out with Pay Per Click marketing? You know I actually think that is kind of a hard question to answer. There are so many things that you need to be aware of it is hard to narrow the field down to the most important one. I think in general I would say you need to really understand the importance of relevancy and having a very targeted keyword list. One mistake I see fairly often is that people go a bit too broad with their keywords … it hurts their relevancy and drives they CPC up. Google Ad Words

February 9th, 2010

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